Introduction: Navigating the Digital Transformation in the Service Economy In recent years, the service industry has experienced an unprecedented shift towards digitalisation, driven by consumer demand for convenience, immediacy, and seamless engagement. From hospitality to healthcare, mobile platforms are redefining the way businesses connect with their clients. Among these innovations, user-centric booking applications have emerged… Seguir leyendo Harnessing the Power of Digital Bookings: The Rise of User-Centric Mobile Platforms