Introduction: The Evolving Landscape of Olympic Engagement The Olympic movement has long symbolised human excellence, unity, and perseverance. As the digital era accelerates, traditional methods of engagement—be it live spectator attendance or television viewership—face new challenges and opportunities. In recent years, technological advancements in gamification and interactive media have become pivotal in reinvigorating the Olympics’… Seguir leyendo Revitalising the Olympic Spirit: The Strategic Role of Digital Engagement and Gamification